Retailers Find New Marketing Opportunities with Wearables


Staff member
Retailers Find New Marketing Opportunities with #Wearables
Wearable devices are getting smarter, prices are going down, and 5G is streamlining processes in ways that weren’t possible a year ago. As the year winds down, and retailers prepare their strategies for 2020, the spotlight is shining on hyper-connected products and the opportunities those products could provide for marketers.

“Connected homes, wearables, and IoT are pretty young technologies that little by little are taking over the consumer market,” says Franco Zaro, director of IoT business development at Valid, a technology provider that develops solutions in payment, mobile, digital marketing, and data.

Technology improvements that are making wearable devices more functional are driving consumer adoption, but a different force is driving adoption among retailers.
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